Heineken’s Tiger Beer has announced a collaboration with outerwear fashion designer, Izzy Du, to create ‘the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat’.
Singapore beer giant Tiger’s latest product innovation is driven by Korean culture, and aims to appeal to young consumers seeking progressive flavours and easy-to-drink options.
Heineken and Tiger Beer have taken measures to revise marketing strategies and double-down on product innovation after seeing online sales surge after the COVID-19 pandemic outbreak hit on-trade consumption.